NEWAI Services for ecommerce ops

Maximise your ecommerce

The operating partner for modern brands on Amazon, eBay, Shopify and beyond. Listings, ads, logistics, data — and now AI — under one roof.

Trusted by 80+ brands across the UK & EUest. 2010
Powering brands on the platforms that matter
/ services

Everything your store needs.
One operating partner.

From the first listing to global expansion, we handle the complete ecommerce stack — so you can focus on your product and your customers.

AI NEW · Intelligent ops

AI Services for the work you'd rather not do.

Smarter listing copy, automated review triage, demand signals, ad budget assistants. We bring AI where it actually moves the needle — quietly, in the background.

listingsadsforecastingsupport+ more
01 Amazon

Amazon, end-to-end.

Setup, listing optimisation, PPC, account health, compliance. Certified partners since 2018.

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02 Marketplaces

eBay, OnBuy, B&Q & more.

Listing & store management, market insights and promotions across UK marketplaces.

03 Web

Stores that convert.

Custom Shopify and headless storefronts, designed and built for performance.

ShopifyHeadless
04 Global
12+
markets we ship to

Market entry, compliance, fulfilment and localisation across EU, US and Middle East.

05 Data

Back-office, calmer.

Inventory, data entry, customer service. Cost-down operations without the drop in quality.

06 More

And whatever's next.

New marketplaces, social commerce, automation. We adapt fast — that's the job.

14+
YEARS_OPERATING
80+
ACTIVE_BRANDS
5×
AVG_REVENUE_LIFT
24/7
OPERATIONS_COVERAGE
/ our story

Built for ecommerce, by people who actually run it.

True Ecommerce started in 2010 with a simple idea: give independent sellers the same operational firepower the giants take for granted. Fourteen years later, that's still the work.

We've grown alongside the platforms we work on — from the early Amazon UK days, through the Shopify boom, into today's AI-augmented ops. We treat client businesses like our own.

Meet the team
2010
Founded in the UK
Started as a two-person Amazon operations consultancy.
2018
Amazon & Shopify Partner
Achieved certified partner status across both major platforms.
2021
International expansion
Opened EU and US fulfilment lanes for our brands.
2026
AI Services launch
Rolled AI assistants into listings, ads and customer ops.
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What it's like to work with us.

A few words from brands we've helped scale.

Set up my Amazon business from A to Z. Within a month I was making sales — and they’ve kept us growing ever since.

R
Rehan
CEO, Maazza

I was struggling selling futons online. After meeting Muhin and the team we scaled the business 5×. They get it.

A
Amir
Director, Ainsworth & Country

Kind, sharp, and they took the time to actually understand the business. They’ve changed the trajectory completely.

S
Shakeeb
Founder, EU Fabrics

Ready to scale?
Let's build it together.

Book a free 30-minute consultation. We'll audit your current setup and map out the highest-leverage moves.

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